Showing posts with label IPL-Industry-Revenue-Costs. Show all posts
Showing posts with label IPL-Industry-Revenue-Costs. Show all posts

Saturday, April 9, 2011

The IPL Industry for Dummies

Shetty and Kundra, Franchise Owners

You too, I am sure, have heard of the millions of dollars being splurged by IPL team owners, the Vijay Mallyas, the Shahrukh Khans and the Shilpa Shettys.

You must have wondered where all this money is going, and why on earth are teams made up of a few foreign and Indian cricketers, loosely put together seemingly, to play 20 over-matches over 6-8 weeks, worth hundreds of millions of dollars?

If you have some business acumen (or interest), you, like me, must have wondered. How is all this investment going to be recouped?

Regardless of how exciting or tacky the IPL may be to you, fact remains that herein is a business case that's worthy of B-school hall of fame. So let's understand this IPL business model and I promise this will be as basic as a back-of-the-envelope calculation.